We all pursue success for our organizations, our teams and ourselves, but we should consider that success lies not only on business strategy or marketing plans, but also and most significantly on developing our company’s culture among employees, stirring up their hearts and engaging them deeply with the organization.

People First Leadership introduces a new vision of leadership: The New CEO, someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, the author has identified 5 Key Roles leaders can use to inspire people to strive for greater success, and in turn change the world for good.

Eduardo shares intimate stories and practical life lessons from CEOs like Jack Welch and Tony Hsieh, who trusted their instincts, followed their passions, and shared their visions with others.

Leaders at all levels will learn how to make stronger connections that get better results and create a culture of inspiration and success.

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